In the bustling world of spray tan businesses, one common question consistently pops up on forums: "How do I get more clients?" "How do I grow my business?" "What's the best advice for new spray tan artists?" The answer, without a doubt, is email marketing. In this blog post, we'll explore why email marketing is a game-changer for your spray tan business and how you can harness its power to build a loyal clientele.
Building Relationships and Creating Regulars: You may already have a handful of clients who adore your spray tan services, and the key is to nurture those relationships. Email marketing allows you to create a community, engaging with women who already love your work. Building a community makes communication feel effortless, helping you establish lasting connections with your clients and ultimately turning them into regulars – a goal every business strives for.
Setting Up Email Marketing: Wondering how to get started with email marketing? If you've watched any of my YouTube videos, you know my love for scheduling systems. Utilize scheduling systems to collect emails efficiently. Some platforms come with integrated email campaign options, making it seamless for beginners. However, as your business grows, consider professional platforms like FloDesk, Active Campaign, or MailerLite for enhanced capabilities and a more polished appearance.
Frequency of Emails: How often should you schedule your emails? The frequency depends on your availability and business activities. Start simple – once a month is an excellent beginning. As you have more to share, consider increasing it to twice a month. However, avoid overwhelming your audience with more than two emails a month unless you're actively launching something special.
Content Ideas for Emails: The beauty of email marketing lies in its personal touch. Unlike other platforms where it might feel like you're constantly pushing products, email marketing allows you to be yourself. Share specials, highlight new products, showcase fellow business owners, and even offer glimpses into your personal life. This is your space to build a community of women who already like, know, and trust you.
Early Integration into Business Strategy: Don't underestimate the impact of email marketing – make it a part of your business strategy early on. In my latest YouTube video, I delve into the details of setting up effective email marketing for your spray tan business. Watch it to learn how to maximize the potential of this powerful tool from the beginning.
Email marketing is not just about sending promotions; it's about fostering connections and building a community. By leveraging the power of email, you can transform one-time clients into dedicated regulars, ensuring the growth and success of your spray tan business. Embrace email marketing as an integral part of your strategy, and watch your relationships and business flourish.